ISBN: | 0-256-06865-8 |
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语种代码: | eng |
个人名称: | McCarthy, E. Jerome. |
题名: | Basic Marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault. |
版本说明: | 10th ed. |
出版发行项: | Homewood : Irwin, 1990. |
载体形态: | xviii, 734 p. |
书目附注: | Includes bibliographical references and index. |