ISBN: | 0-256-10116-7 |
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语种代码: | eng |
题名: | Applications in basic marketing : clippings from the popular business press : 1991-1992 edition / [editor] E. Jerome McCarthy, William D. Perreault. |
出版发行项: | Homewood : Irwin, c1991. |
载体形态: | viii, 210 p. : ill. |
一般附注: | 1991-1992 edition. |
书目附注: | Includes bibliographical references and index. |