ISBN: | 0-256-16644-7 |
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语种代码: | eng |
题名: | Applications in basic marketing : clippings from the popular business press / [editor] E. Jerome McCarthy, WIlliam D. Perreault. |
版本说明: | 1994-1995 ed. |
出版发行项: | Homewood : Irwin, c1990. |
载体形态: | 225 p. : ill. |
书目附注: | Includes bibliographical references and index. |