ISBN: | 0-13-731035-8 |
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语种代码: | eng |
个人名称: | Govoni, Norman. |
题名: | Promotional management : issues and perspectives / Norman Govoni, Robert Eng, Moton Galper. |
出版发行项: | Englewood Cliffs : Prentiee Hall,Inc, c1988. |
载体形态: | xi, 305 p. : ill. |
书目附注: | Includes bibliographical references and index. |