书目信息 机读格式(MARC)
Introduction to Advertising and Promotion
| ISBN： | 0-256-13696-3 |
|---|---|
| 语种代码： | eng |
| 个人名称： | Belch, George E. |
| 题名： | Introduction to Advertising and Promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. |
| 版本说明： | 3rd ed. |
| 出版发行项： | Homewood : Irwin, c1993. |
| 载体形态： | xxii, 762 p. |
| 丛编说明： | The Irwin Series in Marketing. |
| 书目附注： | Includes bibliographical references and index. |