| ISBN: | 0-13-908609-9 |
|---|---|
| 语种代码: | eng |
| 个人名称: | Solomon, Michael R. |
| 题名: | Marketing : real people, real choices / Michael R. Solomon, Elnora W. Stuart. |
| 出版发行项: | Upper Saddle River : Prentiee Hall,Inc, c1997. |
| 载体形态: | xxvi , 774 p. : ill. ; 26cm |
| 书目附注: | Includes bibliographical references and index. |