书目信息 机读格式(MARC)
Which ad pulled best? :
| ISBN： | 0-07-255664-1 (pbk.) |
|---|---|
| 编目源： | DLC DLC DLC CPV CPV |
| 题名： | Which ad pulled best? : 40 case histories on how to write and design ads that work / [edited by] Scott C. Purvis, Philip Ward Burton. |
| 版本说明： | 9th ed. |
| 出版发行项： | New York : McGraw-Hill/Irwin, c2003. |
| 载体形态： | xvii, 120 p. : ill. ; 28 cm. |
| 丛编说明： | McGraw-Hill/Irwin series in marketing. |
| 一般附注： | Includes index. |