ISBN: | 0-07-255664-1 (pbk.) |
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编目源: | DLC DLC DLC CPV CPV |
题名: | Which ad pulled best? : 40 case histories on how to write and design ads that work / [edited by] Scott C. Purvis, Philip Ward Burton. |
版本说明: | 9th ed. |
出版发行项: | New York : McGraw-Hill/Irwin, c2003. |
载体形态: | xvii, 120 p. : ill. ; 28 cm. |
丛编说明: | McGraw-Hill/Irwin series in marketing. |
一般附注: | Includes index. |