ISBN: | 0-31222-897-X |
---|---|
编目源: | DLC DLC NhCcYBP CVU |
题名: | Co-branding : the science of alliance / editors, Tom Blackett, Bob Boad. |
出版发行项: | New York : St. Martin's Press ; Interbrand, 1999. |
载体形态: | xviii, 142 p., [8] p. of plates : ill. (some col.) ; 24 cm. |
书目附注: | Includes bibliographical references and index. |