ISBN: | 0-03-032121-2 |
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编目源: | DLC DLC CPV |
个人名称: | Tom, Gail. |
题名: | Understanding consumer behavior : marketing lessons learned from understanding the consumer experience / Gail Tom. |
出版发行项: | Fort Worth : Harcourt College Publishers, c2001. |
载体形态: | xxi, 121 p. : ill. ; 24 cm. |
丛编说明: | Harcourt series in marketing. |
一般附注: | Errata sheet inserted. |
书目附注: | Includes bibliographical references (p. 111-113) and index. |