ISBN: | 0-256-21895-1 |
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编目源: | LCTBU |
语种代码: | eng |
个人名称: | Hawkins, Del I. |
题名: | Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. |
版本说明: | 7th ed. |
出版发行项: | Boston, Mass. : Irwin/McGraw-Hill, c1998. |
载体形态: | xxv, 760 p. : col. ill. ; 26 cm. + 1 computer disk (3 1/2 in.) |
丛编说明: | The Irwin/McGraw-Hill series in marketing. |
书目附注: | Includes bibliographical references and indexes. |