ISBN: | 0131404067 |
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ISBN: | 0131230115 (IES) |
编目源: | DLC DLC HkIED OrLoB-B |
语种代码: | eng |
个人名称: | Solomon, Michael R. |
题名: | Consumer behavior : buying, having, and being / Michael R. Solomon. |
版本说明: | 6th ed. |
出版发行项: | Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004. |
载体形态: | xviii, 621 p. : ill. (some col.), maps ; 29 cm. |
书目附注: | Includes bibliographical references and index. |