ISBN: | 0470016345 (hbk. : alk. paper) |
语种代码: | eng |
题名: | Converting customer value : from retention to profit / J.A. Murphy ... [et al.]. |
出版发行项: | Chichester, England ; Hoboken, NJ : Wiley, c2006. |
载体形态: | xxviii, 388 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references (p. [373]-380) and index. |
格式化内容附注: | The customer profit conundrum -- Segmentation -- Customer focus -- Processes and systems -- Employee involvement -- Training and development -- Measurement -- Continuous improvement -- Communications -- Culture. |