| ISBN： | 0071393099 (pbk.) : |
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| 编目源： | DLC DLC DLC |
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| 个人名称： | Perry, Alycia. |
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| 题名： | Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom, III. |
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| 出版发行项： | New York : McGraw-Hill, c2003. |
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| 载体形态： | xii, 228 p. : ill. ; 21 cm. |
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| 书目附注： | Includes bibliographical references (p. 217-218) and index. |
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| 格式化内容附注： | Identity ABCs : brand identity, branding, brand building-- no, they're not the same -- Demystifying positioning strategy : yes, strategy can be simple and flexible -- The anomaly of naming : the reasons 98 percent of the English dictionary is trademarked -- The yin and yang of visual identities : the path to creating your visual personality -- Identity messaging : you've got a name and know what you look like, but what do you say? -- Digital identity : identities and the multidimensional experience -- Ingredient branding technology branding, and other interesting formulas : other unique identity opportunities -- Applying the knowledge : what to consider when creating (or refocusing) your own identity. |
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