ISBN: | 0434922668 : |
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编目源: | DLC DLC DLC |
语种代码: | eng |
个人名称: | Wilson, R. M. S. |
题名: | Management controls and marketing planning / R. M. S. Wilson. |
出版发行项: | London : Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 1979. |
载体形态: | xvi, 224 p. : ill. ; 24 cm. |
一般附注: | Includes index. |
书目附注: | Bibliography: p. 201-217. |