ISBN: | 0-07-038767-2 |
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语种代码: | eng |
个人名称: | Loudon, David L. |
题名: | Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. |
版本说明: | 4th ed. |
出版发行项: | New York : McGraw-Hill,Inc., c1993. |
载体形态: | xxiii, 788 p. : ill. |
书目附注: | Includes bibliographical references and index. |