ISBN: | 0-256-13942-3 |
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语种代码: | eng |
个人名称: | McCarthy, E. Jerome. |
题名: | Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy, William D. Perreault. |
版本说明: | 1993-1994 ed. |
出版发行项: | Homewood : Irwin, c1993. |
载体形态: | 237 p. : ill. |
书目附注: | Includes bibliographical references and index. |