| ISBN： | 9780060007737 |
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| ISBN： | 0060007737 |
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| 编目源： | OCJ OCJ DLC |
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| 语种代码： | eng |
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| 个人名称： | Ries, Al. |
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| 题名： | The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries. |
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| 出版发行项： | New York : HarperBusiness, c2002. |
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| 载体形态： | xvi, 255 p. : ill. ; 24 cm. |
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| 一般附注： | "This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text." |
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| 一般附注： | Includes index. |
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| 格式化内容附注： | The 22 immutable laws of branding -- The 11 immutable laws of internet branding. |
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