ISBN: | 0131865919 (alk. paper) |
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编目源: | DLC DLC DLC |
语种代码: | eng |
个人名称: | Armstrong, Gary |
题名: | Marketing : an introduction / Gary Armstrong & Phil Kotler. |
版本说明: | 8th ed. |
出版发行项: | Upper Saddle River, N.J. : Pearson Prentice Hall, 2006. |
载体形态: | p. cm. |
一般附注: | Kotler's name appears first on the earlier ed. |
书目附注: | Includes bibliographical references and index. |