ISBN: | 0132299208 (alk. paper) |
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编目源: | DLC DLC YDX BAKER YDXCP DLC |
语种代码: | eng |
个人名称: | Solomon, Michael R. |
题名: | Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. |
版本说明: | 5th ed. |
出版发行项: | Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. |
载体形态: | xxxii, 608 p. : ill. (chiefly col.) ; 28 cm. |
书目附注: | Includes bibliographical references and index. |