ISBN: | 0324271905 |
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编目源: | DLC DLC DLC |
个人名称: | Parente, Donald |
题名: | Advertising campaign strategy : a guide to marketing communication plans / Donald Parente. |
版本说明: | 3rd ed. |
出版发行项: | Mason, Ohio : Thomson/South-Western, c2004. |
载体形态: | xxvii, 404 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references and index. |