ISBN: | 0072316020 (text) |
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ISBN: | 0072411732 (disk) |
ISBN: | 0072416882 (set) |
编目源: | DLC DLC DLC NhCcYBP HkCTU |
语种代码: | eng |
地理区域代码: | n-us--- |
个人名称: | Hawkins, Del I. |
题名: | Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. |
版本说明: | 8th ed. |
出版发行项: | Boston, [Mass.] : Irwin/McGraw Hill, c2001. |
载体形态: | xxiv, 775 p. : ill. (chiefly col.) ; 27 cm. + 1 computer disk (3 1/2 in.). |
丛编说明: | Irwin/McGraw-Hill series in marketing. |
书目附注: | Includes bibliographical references and indexes. |