| ISBN： | 9780324304305 (alk. paper) |
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| ISBN： | 0324304307 (alk. paper) |
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| 编目源： | DLC DLC BAKER BTCTA C#P YDXCP DLC |
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| 语种代码： | eng |
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| 个人名称： | Gundlach, Gregory T. |
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| 个人名称： | Block, Lauren G. |
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| 题名： | Explorations of marketing in society / Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [editors]. |
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| 出版发行项： | Mason, Ohio : Thomson, c2007. |
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| 载体形态： | xix, 955 p. : ill. ; 25 cm. |
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| 一般附注： | Assembles academic contributions that have already been published in journals, coupled with invited commentaries. |
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| 书目附注： | Includes bibliographical references and index. |
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