ISBN: | 9780324304305 (alk. paper) |
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ISBN: | 0324304307 (alk. paper) |
编目源: | DLC DLC BAKER BTCTA C#P YDXCP DLC |
语种代码: | eng |
个人名称: | Gundlach, Gregory T. |
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个人名称: | Block, Lauren G. |
题名: | Explorations of marketing in society / Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [editors]. |
出版发行项: | Mason, Ohio : Thomson, c2007. |
载体形态: | xix, 955 p. : ill. ; 25 cm. |
一般附注: | Assembles academic contributions that have already been published in journals, coupled with invited commentaries. |
书目附注: | Includes bibliographical references and index. |