ISBN: | 9780230620568 |
---|---|
ISBN: | 0230620566 (pbk.) |
编目源: | DLC DLC BAKER YDXCP BTCTA C#P BWX CDX VP@ |
语种代码: | eng |
个人名称: | Hollis, Nigel. |
题名: | The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis. |
版本说明: | 1st ed. |
出版发行项: | New York, NY : Palgrave Macmillan, 2010. |
载体形态: | xvii, 254 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references and index. |