| ISBN： | 9781433103858 |
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| ISBN： | 1433103850 (pbk. : alk. paper) |
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| 编目源： | DLC DLC YDXCP C#P BWX CDX DLC |
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| 语种代码： | eng |
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| 个人名称： | Frith, Katherine Toland. |
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| 题名： | Advertising and societies : global issues / Katherine Toland Frith & Barbara Mueller. |
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| 版本说明： | 2nd ed. |
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| 出版发行项： | New York : Peter Lang, c2010. |
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| 载体形态： | xiv, 264 p. : ill. ; 26 cm. |
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| 书目附注： | Includes bibliographical references and index. |
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| 格式化内容附注： | International advertising and globalization -- Advertising and culture -- Advertising and economic issues -- Advertising and pollitical and regulatory issues -- Global consumer issues -- Advertising and gender -- Advertising and race -- Advertising and children -- Advertising of controversial products -- The commercialization of societies. |
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