ISBN: | 9781433103858 |
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ISBN: | 1433103850 (pbk. : alk. paper) |
编目源: | DLC DLC YDXCP C#P BWX CDX DLC |
语种代码: | eng |
个人名称: | Frith, Katherine Toland. |
题名: | Advertising and societies : global issues / Katherine Toland Frith & Barbara Mueller. |
版本说明: | 2nd ed. |
出版发行项: | New York : Peter Lang, c2010. |
载体形态: | xiv, 264 p. : ill. ; 26 cm. |
书目附注: | Includes bibliographical references and index. |
格式化内容附注: | International advertising and globalization -- Advertising and culture -- Advertising and economic issues -- Advertising and pollitical and regulatory issues -- Global consumer issues -- Advertising and gender -- Advertising and race -- Advertising and children -- Advertising of controversial products -- The commercialization of societies. |