ISBN: | 9780470689752 (pbk.) |
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ISBN: | 0470689757 |
编目源: | StDuBDS StDuBDS |
语种代码: | eng |
个人名称: | Aaker, David A. |
题名: | Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin. |
版本说明: | 1st ed. |
出版发行项: | Chichester : Wiley, 2010. |
载体形态: | xiii, 354 p. : ill ; 25 cm. |
一般附注: | Text on inside cover. |
书目附注: | Includes bibliographical references and index. |