ISBN: | 0060470062 |
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编目源: | DLC DLC DLC |
个人名称: | Wentz, Walter B. |
题名: | Marketing research : management, method, and cases / Walter B. Wentz. |
版本说明: | 2d ed. |
出版发行项: | New York : Harper & Row, c1979. |
载体形态: | xii, 770 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references and indexes. |