ISBN: | 9781412903127 (hbk.) |
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ISBN: | 1412903122 (hbk.) |
ISBN: | 9781412903134 (pbk.) |
ISBN: | 1412903130 (pbk.) |
编目源: | UKM UKM DLC BAKER BTCTA YDXCP BWKUK BWX OCLCA |
个人名称: | Kung, Lucy. |
题名: | Strategic management in the media : from theory to practice / Lucy Kung. |
出版发行项: | London ; Thousand Oaks, Calif. : SAGE, 2008. |
载体形态: | 248 p. : ill. ; 25 cm. |
书目附注: | Includes bibliographical references (p. [224]-239) and index. |