| ISBN： | 141295875X (pbk. : acid-free paper) |
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| ISBN： | 9781412958752 (pbk. : acid-free paper) |
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| 编目源： | DLC DLC YDXCP BAKER BTCTA C#P |
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| 语种代码： | eng |
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| 个人名称： | Potter, W. James. |
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| 题名： | Media literacy / W. James Potter. |
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| 版本说明： | 4th ed. |
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| 出版发行项： | Los Angeles : Sage Publications, c2008. |
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| 载体形态： | xx, 424 p. : ill. ; 24 cm. |
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| 书目附注： | Includes bibliographical references (p. 394-413) and index. |
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| 格式化内容附注： | Living in the message-saturated world -- Media literacy approach -- Individual's perspective -- Industry perspective on audience -- Children as a special audience -- Proactive perspective on media effects -- Broadening our perspective on media effects -- Development of mass media industries -- The economic game -- The current picture -- Mass media content and reality -- News -- Entertainment -- Advertising -- Mass media interactive games -- Who owns and controls the mass media? -- Privacy -- Piracy -- Violence -- Sports -- Personal strategy for increasing media literacy -- Helping others increase media literacy. |
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