ISBN: | 9780521197649 (hardback) |
---|
ISBN: | 0521197643 (hardback) |
---|
ISBN: | 9780521149631 (pbk. : alk. paper) |
---|
ISBN: | 0521149630 (pbk. : alk. paper) |
编目源: | DLC DLC YDX UKM BTCTA YDXCP CDX BWX CKX H2K |
语种代码: | eng |
个人名称: | Husted, Bryan,1957- |
题名: | Corporate social strategy : stakeholder engagement and competitive advantage / Bryan W. Husted, David Bruce Allen. |
出版发行项: | Cambridge, UK ; New York : Cambridge University Press, 2011. |
载体形态: | xiii, 348 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references (p. 302-339) and index. |
格式化内容附注: | Introduction -- pt. I. Fundamentals. Is corporate social strategy ethical? ; Theory of the firm and corporate social strategy ; How do we build corporate social strategy? ; Elements of successful corporate social strategy -- pt. II. The process of developing corporate social strategy. Competitive environment ; From stakeholder management to social strategy ; Resources and capabilities ; Corporate identity -- pt. III. Implementing social strategy. Organizing for social strategy ; Corporate social strategy mana |