| ISBN： | 9780521197649 (hardback) |
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| ISBN： | 0521197643 (hardback) |
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| ISBN： | 9780521149631 (pbk. : alk. paper) |
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| ISBN： | 0521149630 (pbk. : alk. paper) |
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| 编目源： | DLC DLC YDX UKM BTCTA YDXCP CDX BWX CKX H2K |
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| 语种代码： | eng |
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| 个人名称： | Husted, Bryan,1957- |
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| 题名： | Corporate social strategy : stakeholder engagement and competitive advantage / Bryan W. Husted, David Bruce Allen. |
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| 出版发行项： | Cambridge, UK ; New York : Cambridge University Press, 2011. |
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| 载体形态： | xiii, 348 p. : ill. ; 24 cm. |
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| 书目附注： | Includes bibliographical references (p. 302-339) and index. |
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| 格式化内容附注： | Introduction -- pt. I. Fundamentals. Is corporate social strategy ethical? ; Theory of the firm and corporate social strategy ; How do we build corporate social strategy? ; Elements of successful corporate social strategy -- pt. II. The process of developing corporate social strategy. Competitive environment ; From stakeholder management to social strategy ; Resources and capabilities ; Corporate identity -- pt. III. Implementing social strategy. Organizing for social strategy ; Corporate social strategy mana |
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