ISBN: | 9781591396192 |
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编目源: | LCTBU |
语种代码: | eng |
个人名称: | Kim, W. Chan |
题名: | Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. |
出版发行项: | Boston, Mass,: Harvard Business School Press, 2005 |
载体形态: | 240p. 25cm. |