| ISBN： | 9781118370605 (cloth) |
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| ISBN： | 1118370600 (cloth) |
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| 编目源： | DLC DLC YDX BTCTA BDX UKMGB OCLCO YDXCP |
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| 语种代码： | eng |
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| 个人名称： | Isson, Jean Paul,1971- |
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| 题名： | Win with advanced business analytics : creating business value from your data / Jean Paul Isson, Jesse Harriott. |
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| 出版发行项： | Hoboken, N.J. : John Wiley & Sons, c2013. |
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| 载体形态： | xviii, 398 p. : ill. ; 24 cm. |
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| 书目附注： | Includes bibliographical references and index. |
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| 格式化内容附注： | Preface -- Acknowledgments -- The challenge of business analytics -- Pillars of business analytics success : the BASP framework -- Aligning key business challenges across the enterprise -- Big and little data : different types of intelligence -- Who cares about data? : how to uncover insights -- Data visualization : presenting information clearly-the convince framework -- Analytics implementation : what works and what does not -- Voice-of-the-customer analytics and insights -- Leveraging digital analytics effectively -- Winning with predictive analytics : what works and what does not -- Predictive analytics applied to human resources -- Social media analytics -- The competitive intelligence mandate -- Mobile analytics -- Effective analytics communication strategies -- Business performance tracking : execution and measurement -- Analytics and innovation -- Unstructured data analytics : the next frontier -- Future of analytics -- About the authors -- Index. |
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