ISBN: | 9781118153741 (paper) |
---|---|
编目源: | UKMGB UKMGB OCLCO YDXCP BTCTA BWX DAD OCLCO ORU |
语种代码: | eng |
个人名称: | Davis, John,1960 February 17- |
题名: | Measuring marketing : 110+ key metrics every marketer needs / John A. Davis. |
版本说明: | Second edition. |
载体形态: | xxii, 344 p. : illustrations ; 26 cm. |
书目附注: | Includes bibliographical references and index. |