| ISBN： | 9781118374061 (hbk) |
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| ISBN： | 9781118374801 (ebk) |
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| ISBN： | 9781118374245 (ebk) |
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| ISBN： | 9781118374818 (ebk) |
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| 编目源： | DLC DLC DLC |
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| 语种代码： | eng |
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| 个人名称： | Thain, Greg,1954- |
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| 题名： | Store wars : the worldwide battle for mindspace and shelfspace, online and in-store / Greg Thain and John Bradley. |
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| 出版发行项： | Chichester, West Sussex : John Wiley & Sons, 2012. |
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| 载体形态： | xiv, 294 p. : ill. ; 24 cm. |
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| 书目附注： | Includes bibliographical references and index. |
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| 格式化内容附注： | Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges. |
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