ISBN: | 9781118489529 (hbk.) |
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编目源: | UKMGB UKMGB YDXCP BWK YNK UAB |
语种代码: | eng |
个人名称: | Perrey, Jesko. |
题名: | Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke. |
版本说明: | 2nd ed. |
出版发行项: | Hoboken, N.J. : Wiley, 2013. |
载体形态: | xxii, 374 p. : ill., maps ; 24 cm. |
一般附注: | Previous ed.: 2011. |
书目附注: | Includes bibliographical references and index. |