书目信息 机读格式(MARC)
60-minute brand strategist :
| ISBN： | 9781118625163 (cloth) |
|---|---|
| 编目源： | DLC DLC DLC DLC |
| 语种代码： | eng |
| 个人名称： | Mootee, Idris,1958- |
| 题名： | 60-minute brand strategist : the essential brand book for marketing professionals / Idris Mootee. |
| 载体形态： | x, 246 pages : illustrations (some color) ; 24 cm. |
| 一般附注： | Includes index. |
| 格式化内容附注： | Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author. |