| ISBN： | 9781119954132 (pbk.) |
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| 编目源： | DLC DLC BTCTA UKMGB BDX YDXCP OUN EZC SKYRV |
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| 语种代码： | eng |
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| 题名： | Growth champions : the battle for sustained innovation leadership : the growth agenda / edited by Tim Jones, Dave McCormick and Caroline Dewing. |
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| 出版发行项： | Hoboken, N.J. : Wiley, 2012. |
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| 载体形态： | viii, 336 p. : ill. ; 21 cm. |
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| 书目附注： | Includes bibliographical references (p. 302-312) and index. |
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| 格式化内容附注： | Part I: The Growth Agenda: The Changing Dynamics of Innovation -- Why Growth? The Economist's Perspective -- Alternative Strategic Approaches to Growth -- Drivers of Change -- New Approaches to Growth -- The Growth Champions -- Nestle and PepsiCo: Changing food and drink for the better -- Audi and Samsung Electronics: Design as the growth driver -- Reckitt Benckiser and Procter & Gamble: Making the most of insight -- Starwood Hotels and Inditex: Delivering a unique customer experience -- Amazon and Google: Expertly using data to get ever closer to customers -- Narayana Hrudayalaya and Novo Nordisk: Reinventing healthcare -- Rolls-Royce and ARM: Technology partnerships for growth -- BASF and Shell: Growth in a resource-constrained world -- Tata and Bharti: Leapfrogging from India -- LEGO and Apple: Bringing magic to the everyday -- Part III: The Growth Challenge: Lessons for the Future -- Key Characteristics -- Further Common Traits -- Future Challenges -- The Growth Agenda: The Essential Implications. |
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