| ISBN： | 9780415442732 |
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| 语种代码： | eng |
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| 个人名称： | Fennis, Bob Michaël,1968 |
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| 题名： | The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe. |
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| 出版发行项： | New York : Psychology Press, 2010. |
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| 载体形态： | 11, 331 p 26 cm. |
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| 书目附注： | Includes bibliographical references and index. |
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| 格式化内容附注： | Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion: achieving consumer compliance without changing attitudes. |
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