书目信息 机读格式(MARC)
Integrated advertising, promotion, and marketing communications /
| ISBN： | 9780273786986 |
|---|---|
| 编目源： | StDuBDS StDuBDS Uk |
| 语种代码： | eng |
| 个人名称： | Clow, Kenneth E.. |
| 题名： | Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. |
| 版本说明： | 6th ed. |
| 出版发行项： | Boston, Massachusetts : Pearson, c2014 |
| 载体形态： | 480 p : illustrations (colour) ; 28 cm + 1 Internet access card. |
| 一般附注： | Previous edition: 2011. |
| 一般附注： | Includes QR codes. |
| 一般附注： | Formerly CIP. |
| 书目附注： | Includes bibliographical references and index. |