ISBN: | 9780521679930 |
语种代码: | eng |
个人名称: | Tian, Xiaowen,1956- |
题名: | Managing international business in China / Xiaowen Tian. |
出版发行项: | Cambridge ; New York : Cambridge University Press, 2007. |
载体形态: | xv, 295 p. : ill., map ; 25 cm. |
书目附注: | Includes bibliographical references (p. [278]-284) and index. |
格式化内容附注: | Look before leap -- Manage Guanxi strategically -- Select an entry mode -- Form an alliance -- Negotiate with Chinese partner -- Production operations management -- Marketing management -- Human resource management -- Protection of intellectual property rights -- Corporate finance considerations. |