ISBN: | 9781118533338 (cloth) |
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语种代码: | eng |
个人名称: | Phillips, Robbin. |
题名: | The passion conversation : understanding, sparking, and sustaining word of mouth marketing / Robbin Phillips, Greg Cordell, Geno Church and John Moore. |
出版发行项: | Hoboken, New Jersey : Wiley, [2013] |
载体形态: | xii, 212 pages : illustrations ; 23 cm |
书目附注: | Includes bibliographical references (pages 196-197) and index. |