| ISBN: | 9781118533338 (cloth) |
|---|---|
| 语种代码: | eng |
| 个人名称: | Phillips, Robbin. |
| 题名: | The passion conversation : understanding, sparking, and sustaining word of mouth marketing / Robbin Phillips, Greg Cordell, Geno Church and John Moore. |
| 出版发行项: | Hoboken, New Jersey : Wiley, [2013] |
| 载体形态: | xii, 212 pages : illustrations ; 23 cm |
| 书目附注: | Includes bibliographical references (pages 196-197) and index. |