书目信息 机读格式(MARC)
A/B testing :
| ISBN： | 9781118536094 (cloth) |
|---|---|
| 语种代码： | eng |
| 个人名称： | Siroker, Dan. |
| 题名： | A/B testing : the most powerful way to turn clicks into customers / Dan Siroker, Pete Koomen ; with Cara Harshman. |
| 出版发行项： | Hoboken, New Jersey : Wiley, [2013] |
| 载体形态： | vi, 202 pages : illustrations (chiefly color) ; 24 cm |
| 一般附注： | Includes index. |
| 格式化内容附注： | How A/B testing helped win the White House-- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements. |