ISBN: | 9781118624173 |
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ISBN: | 1118624173 |
编目源: | AU AU OCLCO |
语种代码: | eng |
个人名称: | Elliott, Greg. |
题名: | Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller. |
版本说明: | 3rd ed. |
出版发行项: | Milton, Qld. : Wiley, c2014. |
载体形态: | xxx, 604 pages : colour illustrations ; 26 cm |
一般附注: | Previous edition: 2012. |
书目附注: | Includes bibliographical references and index. |
格式化内容附注: | Introduction to marketing -- The marketing environment and market analysis -- Market research -- Consumer behaviour -- Business buying behaviour -- Markets: segmentation, targeting and positioning -- Product -- Price -- Promotion -- Distribution (place) -- Services marketing -- Digital marketing -- International marketing -- Social marketing and not-for-profit marketing -- Marketing planning, implementation and evaluation. |