| ISBN: | 9781118651186 (cloth) |
|---|---|
| 编目源: | DLC DLC |
| 语种代码: | eng |
| 个人名称: | Schaffer, Neal. |
| 题名: | Maximize your social : one-stop guide to building a social media strategy for marketing and business success / Neal Schaffer. |
| 出版发行项: | Hoboken : Wiley, 2013. |
| 载体形态: | 216 pages ; 24 cm |
| 一般附注: | Includes index. |
| 格式化内容附注: | Introduction -- Reality check : the permeating trends of social media & social business -- A social media strategy : the framework for the ever-changing world of social media -- Determining objectives and background for your social -- Audit your social -- Acknowledgments. |