ISBN: | 9781118808849 |
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ISBN: | 1118808843 |
语种代码: | eng |
个人名称: | McDaniel, Carl D. |
题名: | Marketing research / Carl McDaniel, Jr., Roger Gates. |
版本说明: | 10th ed. |
出版发行项: | Hoboken, N.J. : Wiley, c2015. |
载体形态: | xxi, 552, [48] p. : col. ill. ; 26 cm. |
书目附注: | Includes bibliographical references and index. |