| ISBN： | 9781118844397 |
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| 语种代码： | eng |
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| 个人名称： | Holloman, Christer. |
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| 题名： | The social media MBA guide to ROI : how to measure and improve your return on investment / Christer Holloman. |
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| 出版发行项： | Hoboken : Wiley, [2014] |
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| 载体形态： | xvi, 140 pages : illustrations ; 23 cm |
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| 一般附注： | Includes index. |
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| 格式化内容附注： | Machine generated contents note: Acknowledgements Preface Hall of Fame Introduction 1 Strategy 2 Measure ROI by Platform Facebook Twitter YouTube LinkedIn Google+ Pinterest Blogs 3 Tools Choosing a supplier Popular measuring platforms 4 Case Studies O2 - Customer Service Sabre Hospitality Solutions - Business Development Makino - Sales giffgaff - Customer Retention BRAVEday Insurance - Communication Beats by Dr. Dre - Viral Campaign 5 Safeguarding ROI Index . |
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