书目信息 机读格式(MARC)
The handbook of mobile market research :
| ISBN： | 9781118935620 (hbk.) |
|---|---|
| 语种代码： | eng |
| 个人名称： | Poynter, Ray. |
| 题名： | The handbook of mobile market research : tools and techniques for market researchers / Ray Poynter, Navin Williams, Sue York. |
| 出版发行项： | Chichester, West Sussex, United Kingdom : John Wiley and Sons, Inc., 2014. |
| 载体形态： | xiii, 295 p. : ill. ; 24 cm. |
| 书目附注： | Includes bibliographical references and index. |