| ISBN： | 9781138788466 |
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| 语种代码： | eng |
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| 个人名称： | Sewell, J. L.. |
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| 题名： | Marketing and marketing assessment / J.L. Sewell. |
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| 出版发行项： | Abingdon, Oxon ; New York, New York : Routledge, 2015. |
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| 载体形态： | ix, 188 p. : ill. ; 25 cm. |
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| 一般附注： | Originally published: London : Routledge & Kegan Paul, 1966. |
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| 书目附注： | Includes bibliographical references and index. |
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| 格式化内容附注： | 1. The marketing concept -- 2. The collection and selection of relevant information -- 3. Marketing structure and control -- 4. Marketing plans -- 5. Export marketing and its relation to the home market -- 6. Basic data on the United Kingdom market -- 7. Indications of change. |
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