书目信息 机读格式(MARC)
Computational advertising :
| ISBN： | 9781601988324 |
|---|---|
| 语种代码： | eng |
| 个人名称： | Dave, Kushal |
| 题名： | Computational advertising : techniques for targeting relevant ads / Kushal Dave, Vasudeva Varma. |
| 出版发行项： | Hanover, Massachusetts : Now Publishers, 2014. |
| 载体形态： | iv, 264-418 p. : ill. ; 24 cm. |
| 书目附注： | Includes bibliographical references (p. 394-418). |
| 格式化内容附注： | 1. Introduction -- 1.1 Introduction to computational advertising -- 1.2 Issues and challenges -- 1.3 Scope of the survey -- 1.4 Organization of the survey |