ISBN: | 9781118958087 |
语种代码: | eng |
个人名称: | Chiaravalle, Bill, |
题名: | Branding for dummies / by Bill Chiaravalle and Barbara Findlay Schenck. |
版本说明: | 2nd edition. |
出版发行项: | Hoboken, NJ : John Wiley & Sons, Inc., [2015] |
载体形态: | xii, 368 pages : illustrations ; 23 cm |
一般附注: | Previous edition published in 2007. |
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一般附注: | Includes index. |
格式化内容附注: | Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens. |