| ISBN： | 9781118958087 |
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| 语种代码： | eng |
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| 个人名称： | Chiaravalle, Bill, |
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| 题名： | Branding for dummies / by Bill Chiaravalle and Barbara Findlay Schenck. |
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| 版本说明： | 2nd edition. |
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| 出版发行项： | Hoboken, NJ : John Wiley & Sons, Inc., [2015] |
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| 载体形态： | xii, 368 pages : illustrations ; 23 cm |
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| 一般附注： | Previous edition published in 2007. |
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| 一般附注： | Includes index. |
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| 格式化内容附注： | Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens. |
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