ISBN: | 9780745671161 |
语种代码: | eng |
个人名称: | Li, Hongmei,1974- |
题名: | Advertising and consumer culture in China / Hongmei Li. |
出版发行项: | Cambridge, UK ; Malden, MA : Polity Press, 2016. |
载体形态: | x, 297 pages ; 22 cm. |
书目附注: | Includes bibliographical references (pages 254-275) and indexes. |
格式化内容附注: | Acknowledgements -- Introduction -- Modernity, cultural globalization, and Chinese advertising -- The development of advertising in China -- Chinese advertising agencies : dancing with chains? -- Branding Chinese products : between nationalism and cosmopolitanism -- Chinese sportswear brand li-ning : selling a cosmo-patriotic image -- Controversial advertising in China -- From mass marketing to participatory advertising in the digital age -- Conclusion and reflection -- Notes -- References -- Index. |