| ISBN： | 9780745671161 |
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| 语种代码： | eng |
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| 个人名称： | Li, Hongmei,1974- |
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| 题名： | Advertising and consumer culture in China / Hongmei Li. |
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| 出版发行项： | Cambridge, UK ; Malden, MA : Polity Press, 2016. |
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| 载体形态： | x, 297 pages ; 22 cm. |
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| 书目附注： | Includes bibliographical references (pages 254-275) and indexes. |
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| 格式化内容附注： | Acknowledgements -- Introduction -- Modernity, cultural globalization, and Chinese advertising -- The development of advertising in China -- Chinese advertising agencies : dancing with chains? -- Branding Chinese products : between nationalism and cosmopolitanism -- Chinese sportswear brand li-ning : selling a cosmo-patriotic image -- Controversial advertising in China -- From mass marketing to participatory advertising in the digital age -- Conclusion and reflection -- Notes -- References -- Index. |
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